Study: CPA Firms Spending Lots of Sponsorships But See Few Results

By:
Chris Gaetano
Published Date:
Jul 5, 2017
STORY NO. 3

A recent study has found that CPA firms have been spending more than ever on sponsorships, more even than on traditional advertising, despite seeing few tangible results from these efforts, according to Accounting Today. The study, conducted by the Association for Accounting Marketing and the Hinge Research Institute, looked at 84 firms across the U.S. and found, in contrast to 2013, that sponsorships now account for a larger percentage of marketing dollars than advertising. Despite this growth, however, it was found that sponsorships overall yielded a negative return. The fastest growing firms, instead, concentrated on digital and content marketing, and were less likely to spend on things like traditional advertising or sponsorships. 

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