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Growth Opportunities for Accounting Firms on the Horizon

By:
Karen Sibayan
Published Date:
Aug 13, 2025

Firms the have the most revenue growth in the last year expect many opportunities to open on the horizon for them and those who want to work for them.

According to Accounting Today, an area that is set for continued growth is advisory services, reported the 2025 Fastest-Growing Firms. "We're just seeing incredible growth in our advisory services," stated Jeanne Bernick, chief client officer at business advisory in the food and agriculture sector Pinion. "So while our compliance, tax and audit are still strong, our advisory services are just growing gangbusters. And so that just shows, as a firm, that the balance out of both sides of the house really need to be working in tandem and cross-selling to each other."

Citrin Cooperman has also identified these services as important to its continued success. "Our firm has made a large focus on expanding our service offerings to additional advisory services that really can provide additional value to our clients," said Jason Krueger, a partner in Citrin Cooperman's business process outsourcing practice.

He added, "And in addition to our investment in technology is the investment in the services that we provide and ensuring that we can provide those value-added services to our clients. We've seen a lot of growth there. The firm is still investing in the core services of assurance and tax, but they're also investing heavily through organic and inorganic growth strategies to drive those additional services that are value-add to our clients that allow us to really be a full-service provider for our clients."

CAS or client accounting/advisory services is usually lumped in with general advisory work by the Fastest-Growing Firms, as was the technology needed to support this growing service area.

"For the accounting profession at large, there's some really exciting service lines that are coming into play," noted Maureen Dillmore, vice president of partnerships at Ascend, which offers private equity-backed platform for firms.'

Technology Also an Opportunity Area

Technology will also be an essential component of growth, as will the rising need for outsourcing, offshoring and onshoring talent, according to Alberto Guzman, partner at Coral Gables, Florida-based AbitOs.

Guzman believes, as far as opportunities go, there are a lot in technology, offshoring or onshoring. Whether they are from India, Pakistan, South Africa, Mexico, Argentina, or Uruguay, there is great talent worldwide for outsourcing, onshoring, and offshoring, which firms can use to scale. "I think that's going to be an opportunity as well as a challenge because it's not easy. It's easy to say, but it's hard to implement technology," he said.

No conversation regarding technology's future is complete without mentioning artificial intelligence. "I've been doing this a long time, so I've seen a lot of things come and [they] say, 'This is the next big thing,' and then it kind of fades away and [AI] is the next big thing—but I don't think AI is going to fade away," stated Ed Davis, senior partner at San Jose, California-based CPA firm PP&Co., a member of Ascend.

Private Equity as a Source of Growth

People, and firm culture, are foundational parts of a popular growth strategy for many of this year's Fastest-Growing Firms, which involves M&A and private equity funding. 

"You've got to make a firm that allows people to be successful and elevate throughout the profession," noted Jeremy Dubow, CEO of Chicago-based Prosperity Partners. "The same goes true for the acquisition strategy. We've got to be a place that people want to partner with. We have to have the right leadership, the right technology, and proof that we can keep our people and elevate them. If we're doing those things well, I think we have a competitive advantage in the industry."

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