E-Commerce Sales Reach New Milestone

Chris Gaetano
Published Date:
Jan 12, 2021
With many stores closed and many people reluctant to shop at the ones still open, American consumers spent $188 billion over the 2020 holiday season online instead, a 32.2 percent increase from 2019, CNBC reported.This figure contains within it two major milestones. First, e-commerce sales in November alone reached $100 billion for the first time. Also for the first time, sales during the entire season exceeded $1 billion per day. There were in fact 50 days when daily e-commerce sales reached $2 billion.

Toys and jewelry were some of the biggest growth items, with online sales growing by 50 and 66 percent, respectively.

If a store offered curb-side pickup for orders placed online, it did even better: such retailers saw digital sales grow by 49 percent compared to last year; those without curb-side pickup saw an increase of  28 percent.

While fourth-quarter data is yet to be available, the St. Louis Federal Reserve said that, as of the end of the third quarter, e-commerce made up 14.3 percent of all retail sales.

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