Growth Potential in a Difficult Economy

Strategies for Expanding Client Services

Professional success requires that CPAs help individuals and businesses be profitable and financially healthy. The continuing effects of the recent deep recession have made achieving satisfactory profits and financial health considerably more challenging than usual for all businesses as well as CPA firms. Joanne S. Barry, NYSSCPA executive director, stated in a recent column that CPAs can retain clients and gain career-benefiting skills by overcoming the difficulties caused by the recession (“In Recession or Recovery, CPAs Face Challenges and Opportunities,” The CPA Journal, November 2010).

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