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April 2016 » Public Service Announcements
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Steven Edelman, CPA, and Denise Moritz, CPA
In 2014, according to Nielsen Media Research, broad-cast stations donated more than $2 billion of free air-time to air public service announcements. The accounting for this form of gift-in-kind revenue has become a significant issue for many not-for-profit organizations (NFPs) and their CPAs. This article discusses the value of PSAs to raise awareness about NFPs, their missions, and their programs, and provides insight on the accounting for these transactions.
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