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January/February 2024 » CPAs Have a Branding Problem for...
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Jason L. Ackerman, CPA/CGMA, CFP
Probably the hottest topic in the profession over the past few years has been the pipeline problem: Firms can't find qualified individuals to handle the increasingly complex world that CPAs deal with on an ongoing basis. The problem has become so serious that the AICPA summoned a task force that came up with 12 root causes of the current pipeline crisis (“AICPA Publishes Detailed Plan to Boost Pool of Prospective CPA Candidates,” http://tinyurl.com/bdfr6d65).
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