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August 2016 » Recruiting and Retaining Talent
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Jason Ackerman, CPA, CFP, CGMA
Whenever I talk to another CPA firm—big, small, or anywhere in between—about the biggest challenges facing their firm, they almost always say recruiting and retaining talent. “Millennials don't want to work like I did when I was starting out,” they say, or “My firm can't compete with the Big Four at the college level.” At my firm, BNA, we do not have this problem. We receive, on average, five resumes a week via our website for a 20-person accounting firm. In the 40 years that the firm has been in business, we've had one person leave our firm to work for another. How do we do it? We've developed a culture and recruiting method—mostly involving high school interns—that has allowed us to recruit and maintain top talent.
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