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November 2013 » Helping Small and Midsized Businesses...
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Joel Lanz, CPA, CISA
Based upon the CPA Horizons 2025 report, accounting professionals seem to agree that the profession’s core purpose—making sense of a changing and complex world—remains relevant today and for the future. Several of the report’s “insights and directions” have always been and will continue to be part of the profession, such as pursuing lifelong learning, seeking global appreciation, taking pride in the profession, acting as a trusted attester and advisor, providing a good value proposition, and addressing changes in the marketplace. As a result, many CPAs will easily incorporate improvements recommended in the report in order to enhance client relationships and service delivery.
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