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January 2013 » Maximizing Revenue Opportunities...
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Mike Snyder
For some CPA firms, consistent revenue growth can seem like a moving target. Few accountants consider themselves “sellers,” and their natural tendency is to focus on providing high-quality service to existing accounts. New business development often gets pushed to the back burner in order for CPAs to address more pressing client issues. But to consistently grow top-line revenue, CPA firms must constantly market to, sell to, and win business at new accounts.
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