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August 2010 » Marketing and Advertising for CPAs:...
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Mary Kay Copeland, MBA, CPA
Prior to the late 1970s, marketing and advertising were taboo topics for CPA firms due to the AICPA's long-standing restriction on the practice of promotion. After the AICPA dropped its ban, some states still restricted solicitation by CPA firms, but in Fane v. Edenfield(507 U.S. 761 [1993]), the Supreme Court ruled these prohibitions unconstitutional (Terry Lantry, “Supreme Court Allows In-Person Solicitation by CPAs,” The CPA Journal, October 1993). Yet a study of CPA firms in 2005 found that the aversion still exists, as many CPAs still do not promote or market their services (Scott Markham, Joseph Cangelosi, and Marsha Carson, “Marketing by CPAs: Issues with the American Institute of Certified Public Accountants,” Services Marketing Quarterly, vol. 26, no. 3, 2005).
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