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NextGen Magazine

 
 

Why Cover Letters Still Count—Even When They’re Optional

By:
Emma Slack-Jorgensen
Published Date:
Mar 27, 2025

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In today’s job market, cover letters have begun to seem outdated or even unnecessary—especially when many companies no longer require them. According to a recent report by Harvard Business Review, submitting a thoughtful, personalized cover letter can still give you a competitive edge. 

A 2023 survey by Resume Genius found that 83% of hiring managers read cover letters, even if they’re not required. Nearly half said they read the letter before looking at a resume. Another survey by Zety in 2024 showed that 81% of recruiters had rejected candidates based on their cover letters alone.  

So why do cover letters matter? They offer what resumes can’t: personality, motivation and context. While resumes list your achievements, cover letters explain why you’re interested in the role and how your personal experiences connect to the job or company mission. They also provide space to address concerns like employment gaps or career changes.  

More than anything, cover letters show initiative. Submitting one—even when optional—demonstrated that you’re invested in the opportunity and willing to go the extra mile.  

In an environment where resumes are increasingly formulaic, a strong cover letter can help you stand out as more than just another applicant—it can show you’re the right fit.