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NextGen Magazine

 
 

Survey: Many Gen Zers Prefer Work Advice from AI or Social Media than from Managers

By:
S.J. Steinhardt
Published Date:
Feb 16, 2024

Receiving work advice from artificial intelligence or social media is preferable to receiving it from their managers, many members of Generation Z said, according a recent survey about their career development experience, Business Insider reported.

Fifty-five percent, of Gen Zers surveyed by industry research agency Workplace Intelligence and talent development firm INTOO said that they got better advice from social media than from their managers. And 47 percent, reported getting better career advice from ChatGPT. In addition, 62 percent, said that they would like to talk to their manager more often about their career, but that their manager is too busy.

The survey reported that Gen Z employees expected to learn “a lot” on the job, with 54 percent of them saying that learning-and-development opportunities, as well as benefits, are just as valuable as a promotion or title change. Thirty percent considered such opportunities and benefits more valuable than a promotion or title change.

More than 80 percent of Gen Z employee respondents said that having access to best-in-class learning and development opportunities would increase their engagement, job satisfaction, motivation at work, and likelihood of staying at their company.

Gen Z, as a group, “feels detached from their managers and, as a result, struggles to get the support needed to advance in their careers,” the report stated. “Gen Z workers also have a far greater expectation for career development guidance and programming than those from older generations. As the fastest-growing employee demographic, this lack of support could lead to ongoing, increased attrition and diminished engagement.”

Of the 1,600 full-time workers surveyed between November and December 2023 about their career advancement experience, 18 percent of them belonged to the Gen Z cohort.

Overall, 46 percent of the survey respondents said that their manager doesn’t know how to help them with their career development.