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NextGen Magazine


Survey: Company Culture Major Factor in Where People Work

Chris Gaetano
Published Date:
Jul 12, 2019

A survey of 5,000 people in four countries has found that company culture has a major role in determining where people decide to work. The survey, conducted by Glassdoor, found that more than three-quarters (77 percent) of adults(1) would consider a company’s culture before applying for a job there, and well over half (56 percent) say company culture is more important than salary when it comes to job satisfaction. This is particularly the case with younger workers: Millennials are more likely to place culture above salary than those age 45 and older in two of the four countries surveyed — U.S. (65 percent vs. 52 percent age 45+) and UK (66 percent vs. 52 percent age 45+).

Culture is also a significant reason behind why people stay in their jobs as well. The survey found that 65 percent of employees say their company’s culture is one of the main reasons for staying in their job. Conversely, 71 percent of global employees would look for a job elsewhere if their current company’s culture deteriorates. 

“Having a compelling mission, culture and values are critical when it comes to attracting and retaining top talent in a competitive job market — it is what differentiates each and every employer,” said Christian Sutherland-Wong, Glassdoor President and COO. “Across the countries we surveyed, it’s clear that job seekers are seeking more meaningful workplace experiences. Job seekers want to be paid fairly but they too want to work for a company whose values align with their own and whose mission they can fully get behind.”