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NextGen Magazine


Study: 'Pumpkin Spice' Flavoring Swells Price Tag Up To 133 Percent

Chris Gaetano
Published Date:
Oct 13, 2017

It's not you: an examination of about 200 pumpkin spice-flavored products has found that the anything spiked with this autumnal treat tends to be more expensive, according to CNBC. This "pumpkin spice tax," as described by the study, can averages around 8 percent overall, but this contains wide variations between products. For instance, Trader Joe's charges a 133 percent premium for pumpkin spice pancake and waffle mix versus regular. In contrast, Dunkin Donuts has no premium at all: their pumpkin spice products don't differ significantly in price from their other offerings.