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NextGen Magazine


Luxury Goods Company Tiffany's Selling $1,000 Tin Can

Chris Gaetano
Published Date:
Nov 10, 2017

How much money would you pay for an empty can? $1.88$2.15? $3.99, if you're really willing to splurge? No? Well how about $1,000? Because that's what Tiffany's, more well known for its diamond-encrusted luxury goods, is selling theirs for, according to CNN Money. In a move that is explicitly aimed at getting attention from millennials, Tiffany's is selling a sterling silver can that costs as much as a used car

But that's not all. If you don't have a thousand dollars to spend on a tin can, then maybe you can buy a sterling silver protractor for $425--sure, some philistines might see that price as acutely obtuse, but perhaps they just need to find the right angle. Got even more money to burn? They're also offering a $9,000 spool of sterling silver yarn that seems like the type of thing a Bond villain's cat might bat around. What? You want more? Well, how about a $10,000 bird's nest, also made of sterling silver, presumably for really wealthy sparrows who want to show up their neighbors. 

CNN said that Tiffany's released these items in response to fading foot traffic and decreased interest from millennials. But given that 67 percent of millennials have less than $1,000 in savings, and 46 percent have none at all, one wonders exactly which millennials they are targeting with this campaign.