According to Entrepreneur, Gen Z is quickly becoming a major force in the workforce, bringing a mindset that values feedback, flexibility and authenticity. By 2030, Gen Z will make up 30% of the U.S. workforce, and their approach to work offers valuable lessons for small business success. 

One key takeaway is their demand for regular feedback.  A survey found 65% of Gen Z want feedback weekly, which has been linked to higher engagement across all age groups. Simple gestures like encouragement or mentorship can make a big difference in team performance. 

Gen Z also prioritizes continuous learning. As digital natives, they’re eager to expand their skills. Businesses can support this by offering professional development opportunities, such as workshops or casual “lunch and learn” sessions. 

Wellness is another priority. Gen Z values work-life balance and is highly aware of mental health. Small businesses that offer flexibility and promote well-being can attract and retain this talent. 

Additionally, Gen Z expects purpose-driven work. Authenticity and alignment with social values matter. Being clear about your business’s mission and supporting local causes can resonate strongly with them.

Finally, Gen Z craves personalization. From recognition to leadership communication, tailoring your approach can foster loyalty and engagement.