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NextGen Magazine


Deloitte Featured in Comic Book Where the Firm's Analytics Practice Helps Save the Day

Chris Gaetano
Published Date:
Mar 14, 2019
Deloitte comic book

Big Four firm Deloitte has been featured in a comic book where its analytics practice helps a young girl recover a stolen hedgehog. The comic, developed from a partnership between the firm and the Ella Project, is meant to encourage young kids, specifically girls, to pursue careers in coding, science, engineering, arts and entrepreneurship.

In case you don't feel like reading the whole thing, here's basically what happens: "Ella the Engineer," a young girl with precocious technology skills, has to help her teacher find someone who broke into the school the night before to steal both the computers and the class hedgehog, which had a GoPro camera attached to it. Unable to crack the case on her own, Ella turns to Deloitte's analytics practice, where she is helped by Janet Foutty, who was recently selected to be the new board chair of the U.S. firm (when the comic was written, she had been chair and CEO of the firm's consulting practice).

The workers analyze an orange substance found at the scene of the crime and find that it's from a specific brand of foam packing peanuts. Ella discovers through research that the company making these packing peanuts discontinued them after 2010 due to complaints. This allows Ella to narrow the search down to only those facilities that were opened prior to that year. Then, using pictures sent from the GoPro camera, she and the team determine that the thief is hiding out somewhere next to a parking lot and a large river. Ella then rules out facilities that do not have these features and narrows it down to one location. She and her teacher call the police, who promptly arrest the thief. Ella and her teacher cheer, and then high-five. The end. 

This is only the first of a series of Ella comics that are set to feature Deloitte. Other Deloitte leaders to be featured include Catherine Bannister, managing director, Deloitte Consulting LLP and chief talent officer, technology; and Kelly Herod, principal, Deloitte Consulting LLP.