According to Journal of Accountancy, applications to U.S. master’s in accounting programs rose sharply in 2024, offering a hopeful sign for the profession’s ongoing talent shortage. New data from the Graduate Management Admission Council (GMAC) shows that 72% of programs reported an increase in applications—the highest percentage since 2020. 

It’s a notable reversal from recent years. In 2023, less than half of programs saw growth. But this time, nearly three-quarters did. The trend also held globally, with 71% of programs worldwide reporting growth, according to GMAC’s Application trends Survey. 

This uptick comes as the accounting industry continues working to attract new talent and rebuild its pipeline. “The resurgence in applicant interest…is another encouraging sign,” said Sue Coffey, CEO of Public Accounting at AICPA & CIMA. 

There are other signs of progress, too. A recent Center for Audit Quality report showed rising interest in accounting careers among high school and college students. Undergraduate enrollment is also up by 12% for fall 2024. 

What’s driving the momentum isn’t entirely clear, but messaging around job stability, career flexibility and earning potential may be helping. Efforts like the Accounting+ campaign are also reaching more students and improving how the profession is perceived.