The accounting profession is seeing a much-needed boost in student interest, reports CPA Practice Advisor. New data from the National Clearinghouse Research Center shows that undergraduate accounting enrollment increased by 12% in fall 2024, adding nearly 29,000 students compared to the previous year. With total enrollment reaching 267,278 students, this marks the highest level since 2020 and a strong return toward pre-pandemic numbers. 

Susan Coffey, CEO of public accounting at AICPA, called the increase an encouraging sign. She emphasized tax this larger student body presents a crucial opportunity showcase the dynamic career paths accounting offers. However, sustaining this momentum will require continued efforts to raise awareness about the profession and support students as they transition into the workforce.

Several pipeline initiatives are already making an impact. Programs like the Accounting+ campaign and the Accounting Opportunities Experience program have introduced thousands of students to the benefits of an accounting career. The Experience, Learn and Earn (ELE) program, developed by AICPA and NASBA, is also providing more flexible, cost-effective pathways to CPA licensure.