NYSSCPA Jobs

DEPARTMENT: Marketing & Communications
POSITION: Marketing & Communications Manager

The New York State Society of Certified Public Accountants seeks a Marketing & Communications Manager to develop revenue generating membership campaigns, support brand building initiatives, participate in process development and content production for the NYSSCPA.

Duties:

• Create mini and larger membership campaigns across all relevant channels to effectively drive dues renewal, promote member benefits and recruit new members

• Content production through print, web, email blasts, and social media, video, as needed

• Devise new member welcome series plan with timings and content

• Social media planning and management, as needed.

• Lead non-CPA recruitment initiative through strategy creation and all aspects of  campaign planning and roll out

• Manage communications for membership networking and committee events

• Create opportunities for NYSSCPA brand building across channels and work to create a long term brand building campaign

• Work closely with Director of Marketing to create new/streamlined processes and a project management mechanism to serve internal clients more efficiently and in an integrated manner.

• Look for opportunities to cross promote events within communications

• Work closely with membership team to create a stewardship plan

• Conduct and support market research projects to ensure the State Society is making informed decisions and understands competition.

• Ongoing campaign and communications analysis to meet organizational/project goals and ensure ROI

• Other marketing and communications projects as needed

Requirements:

• Bachelor's Degree (preferably in communications, marketing, journalism, business or another related field)

• Minimum 7-10 years experience in marketing and communications

• Strong communication skills, both written and oral

• Integrated campaign planning skills

• Problem solving skills

• Understanding of marketing best practices and landscape

• Positive attitude with good multitasking and organizational ability

• Quantitative and analytical skills

• An eye for design is a plus

• Ability to work nights and weekends as needed

Skills:

• Microsoft Office Suite

• Google Suite

• Database experience a plus

• Social media management experience a plus