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DEPARTMENT: Marketing & Communications

 NYSSCPA Social Media Coordinator

Primary Purpose of Position:
The New York State Society of Certified Public Accountants seeks a Social Media Coordinator to assist with the development of social media strategy and campaigns across all platforms with the goal of increasing brand awareness, supporting revenue and member growth initiatives. This position will understand target audiences and create strategy and content to serve them. Content curation and promotion for the new myNYSSCPA app and certain projects on Exchange, the digital message board/community, will also fall under this position.

Duties and Responsibilities:

Perform initial departmental review of organization contracts with hotels, caterers and other vendors, and coordinate with counsel and staff with respect to the negotiation, execution, and processing of contracts.

  • Manage and curate content for all NYSSCPA’s social media channels and integration platforms
  • Identify and execute strategies for growing social media presence and followers
  • Aid in conceptualizing, scheduling and monitoring paid and organic digital marketing posts and campaigns (LinkedIn, Twitter, Facebook, Instagram)
  • Devise engagement initiatives to drive users to the myNYSSCPA app
  • Curate and load content on the myNYSSCPA app and manage in app issues and correspondence, escalate performance issues to the app team and vendor as needed
  • Creation of social media artwork as needed
  • Compile and distribute analytical reports using Google Analytics
  • Moderate forums and comments on our members-only professional network platform
  • Manage social media focused fundraising campaigns
  • Provide data interpretation, recommend enhancements, and identify business opportunities accordingly
  • Identify fundraising and event promotional strategies
  • Create dynamic and engaging campaigns to support NYSSCPA diversity, equity and inclusion initiatives
  • Stay abreast of pertinent holidays to highlight on social media and complementary platforms
  • Identify opportunities to integrate and support new and existing marketing campaigns with social media
  • Work with the PR Manager on research and outreach for PR and partnership initiatives
  • Work with the Director on outreach to potential external partners and some partner management
  • General research projects as needed


  • Bachelor's Degree (preferably in communications, marketing, journalism, business, or another related field)
  • Minimum 3 years experience in social media management
  • Understanding of the digital landscape
  • Positive attitude, detail, and customer-oriented with good multitasking and organizational ability
  • Good team player and self-starter
  • Quantitative and analytical skills
  • Strong communication skills, both written and oral
  • Knowledge of social media trends and best practices

Required/Desirable Skills:

  • Experience with social media integration platforms such as eClincher, HootSuite, etc.
  • Google Analytics expertise required
  • Knowledge of HTML desired
  • Experience in managing an app desirable
  • Familiarity with SEO best practices is desirable
  • Photoshop and Canva skills
  • Microsoft Office skills

The New York State Society of Certified Public Accountants is an equal opportunity employer and offers competitive salaries, professional growth opportunities, and a comprehensive selection of benefits. Salary for this position is commensurate with experience. If you are interested in applying for this position, please send a cover letter and resume to hr@nysscpa.org and jobs@nysscpa.org. Please include “Social Media Coordinator” in the subject line.