May 2000

Tax Season Increases Profession's Visibility

Tax season offers the accounting profession an opportunity to increase its visibility and enhance the CPA image through media and public service programs. NYSSCPA members once again took time out of their busy schedules this year to assist in the profession's publicity efforts.

The Society's public relations department connected reporters with CPAs throughout the state on a wide array of tax issues to strengthen relations with the media and broaden reporters' views and in turn, public perception of the profession.

From print to broadcast, national to local media, members discussed tax traps, tax breaks that are often overlooked, and other timely issues. Results included placements on Fox News Radio Network and CNNfn as well as in Newsday, New York Daily News, and New York Post, among others.

NYSSCPA members also answered callers' tax questions through participation on telephone public service programs sponsored by Journal News (Westchester and Rockland counties), New York Daily News, and Post Standard (Syracuse). See the Members in the News column on this page for details on the participants.

The Society once again produced and distributed public service announcements to 200 radio stations statewide. The PSAs provided tax tips, positioning the Society and the profession as an educational resource for financial and business issues.

For more information on the Society's media activities, contact NYSSCPA Public Relations Manager Wayne Whalen at (212) 719-8342, (800) 633-6320, or wwhalen@nysscpa.org.