February 2001

Global Credential Passes First Phase

More Potential Cognitors Than Expected

By David Cho

The American Institute of CPAs announced earlier this month that the first phase of an investigation into the market viability of the proposed global credential has been completed by a research and marketing communication company hired to research the proposed designation.

In response to calls for additional information on the proposed global credential, also known as XYZ and Cognitor, from delegates to the AICPA Council last year, the Institute hired the Interpublic Group to conduct in-depth research on the market viability of the proposed global credential.

The first phase of research focused on the potential supply of qualified professionals with an interest in obtaining the credential. Preliminary results indicate a larger number of potential credential holders than originally anticipated, according to the AICPA.

The next phase of research, focusing on the potential economic value of and demand for the credential by buyers of professional services, is under way in the United States. Additional research is planned in Australia, Canada, France, Italy, New Zealand, and the United Kingdom.

The AICPA also stated that “Cognitor” may not be the credential’s official name. The Institute is exploring new names for the proposed credential due to mixed reactions from both professionals and students.

NYSSCPA is also conducting research into the viability of the credential in New York. Surveys on the proposed credential were mailed to NYSSCPA members in January.

The New York delegation hopes to use the results of the survey to gauge the opinions of the New York CPAs and to present the opinions of NYSSCPA members at the next AICPA Council meeting in March.