Media Relations

By Sanjay Paranandi, Public Relations Specialist

Getting to Know You

Building a relationship with the press is not as difficult as it seems, but it does take time and initiative. In addition to inviting reporters to professional or Society events and occasions that might provide them with a story idea or a good contact, you should also consider letting them know a bit about you and your practice.

Take, for example, Mid-Hudson Chapter President Deborah Bailey-Browne, who has a laminated postcard that is mailed out to the local press. The card lets members of the media know that she is available as a knowledgeable source for quotes during tax season and to comment on professional issues that are covered year-round. The card also lists her areas of expertise. This is an excellent way to promote you or your firm and to keep in touch with the press.

Financial Statement Seminars: A Win-Win Situation

Society chapters continue to host sessions for journalists on understanding financial statements. These sessions provide financial journalists with an in-depth look at reading financial statements and are a great way for Society members and chapters to make a meaningful impression on their local media. The next series begins on Sept. 19 in Manhattan at the Society’s headquarters and will be led by NYSSCPA board member and accounting professor Philip Wolitzer.

If you would like to schedule and host a financial statement session on behalf of your chapter or wish to develop a closer working relationship with your local media, contact NYSSCPA Public Relations Manager Lois Whitehead at 212-719-8405 or lwhitehead@nysscpa.org, or Sanjay Paranandi at 212-719-8364 or sparandi@nysscpa.org.