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Sample Business Plan

Your business plan should outline the goals of your business and specify how you plan to achieve those goals. Always review your plan with a trusted associate, before you approach prospective lenders. Once you feel comfortable with its content, make an appointment to review the plan with your lender.

The following outline is intended to guide you through the business planning process. Broken down into six areas, the outline sets forth the information you’ll need to include in your business plan. Keep in mind that business plans are flexible documents that change as your business grows. 


  • Your Company’s Name, Address, Phone, Fax and E-mail 
  • Contact Name
  • Your objective (typically to secure funding to start the business). 
  • A description of your business.
  • Your background, including all relevant skills and experience. 
  • Specifics on the products and services you will provide. 
  • Your products or services. 
  • The estimated customer demand. 
  • Your market, including size and locations. 
  • Your advertising and marketing strategy. 
  • Your pricing strategy. 
  • The source and amount of initial equity capital. 
  • Your operating budget for the first year, broken down monthly. 
  • The expected return on your investment (often known as ROI). 
  • Your estimated cash flow for the first year, broken down monthly. 
  • Projected income statements and balance sheets for your first two years. 
  • Your break-even point. 
  • Your method of personal compensation. 
  • Your accounting methods and a description of who will keep the books and any relevant experience. 
  • “What if” scenarios that outline alternative approaches to unforeseen problems. 
  • Description of your day-to-day management strategy.
  • Discussion of your hiring and personnel procedures. 
  • Description of insurance, lease or rent agreements, and other related issues. 
  • Outline your equipment needs. 
  • Description of procedures for production and delivery of your products or services. 
  • Review of your objective, specifying the amount of funds you need.
  • Review of the mission of your business. 
  • Final expression of your commitment. 

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