Media Relations

Media Relations

By Lois Whitehead, Public Relations Manager

Let Them Know: CPAs Stand Out From the Crowd

At tax time, consumers have the option of hiring a CPA, filing their own taxes, or seeking the assistance of a tax services company such as H&R Block.

When doing a media interview or talking to a potential client, take the time to discuss the advantages that you, as a CPA, offer over the other alternatives. These include:

CPAs have to take a special licensing exam, have strict educational and experience requirements, and specialize in taxation, financial statement preparation, accounting and auditing services. CPAs also have a background in state taxes that enrolled agents do not.
CPAs must abide by codes of conduct and adhere to countless professional rules and principles.
CPAs look at the broad picture and give suggestions for the future. CPAs provide guidance on estate planning, retirement planning, college funding, risk management and investment planning, among other areas.
Tax services companies primarily are seasonal. CPAs provide year-round advice.
Becoming a CPA and dutifully serving your clients and the profession are demanding tasks. You are well aware of the high standards that you must meet every day; help make sure the public is too.

Calling All CPAs

Community Tax Aid, Inc., a nonprofit, tax-exempt, all-volunteer organization that provides free tax service to low-income taxpayers in New York City, needs CPA volunteers. Details about the organization are available at groups.msn.com/ctanyc/wecomepage.msnw. Any member who wishes to volunteer should contact Sheldon Barasch at 212-815-1858 or sbarasch@dc37.net.