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Governance

MINUTES OF: FAE Board of Trustees Meeting
DATE OF MEETING: Friday, September 20, 2002
PLACE OF MEETING: The Desmond Hotel, Albany, NY
TIME MEETING CONVENED: 1:00 p.m.
TIME MEETING ADJOURNED: 4:45 p.m.
PRESIDING OFFICER: Nancy Newman-Limata, President
TRUSTEES PRESENT: Jeffery R, Hoops, Secretary
Illene L. Persoff*
Jo Ann Golden, President-Elect
Thomas E. Riley
Katherine K. Doran
Diane M. Wiktorowski*
Sharon Sabba Fierstein*
Louis Grumet, Executive Director
MEMBER ABSENT: Ronald Benjamin
STAFF PRESENT: Lynn T. Chambers
Annette Davis
Alan Schmelkin
Annette Davis
William Pape*
James Woehlke*
OTHERS PRESENT: Ann Cohen (President, Buffalo Chapter)*
Robert Eckert (Past President, Westchester Chapter)*
Steven Kaplan (President, Rockland Chapter)*
Robert Sypolt (President, Queens Chapter)*

*Participated by Conference Call

Minutes

Open Discussion on Chapter CPE:

Before the meeting was called for order, NYSSCPA President Jo Ann Golden gave a background report on the issue of the Westchester Chapter requesting to charge a lower fee (current fee $150) for chapter full-day conferences. She noted that the issue surfaced earlier this year and a meeting was held with Westchester Chapter President Susan Schoenfeld to discuss and review the related overhead costs and staff time allocated to administering chapter programs. Ms. Golden stated that at the July 2002 Annual Leadership Conference, Chapter Vice President Laurence Keiser held a meeting with chapter presidents regarding the matter.

Ms. Golden reported that the Westchester Chapter was authorized to charge a lower fee of $95 for a full day conference last year, provided that the chapter gain sponsorship of $5,000 to supplement the full registration fee of $150. It was announced that the Westchester has again requested a lower fee of $99 as a discount for early registration while keeping the $125 for the regular price for an upcoming conference in December. The chapter was directed to seek sponsorship to supplement the balance of the standard $150 registration fee.

It was noted that, once determined, a standard price should be set for all chapter full day and half-day conferences. Following discussion, it was suggested that the formula for establishing a price for chapter programs should be a per participant overhead cost. Director of Education Alan Schmelkin reported that he had prepared a summary of the overhead cost of staff time associated with all event programming, which resulted in $168 per hour, as an average cost of overhead. Following discussion, President Newman-Limata recommended that a task force be created to study the expense history of the prior year. It was also recommended that, with the exception of the Westchester Chapter pre-approved reduced registration fee, all chapter will continue to charge the current standard registration fee of $150 for full day chapter conferences until a new policy is established.

0) Call to Order

President Newman-Limata called the meeting to order, recognizing
Trustees Fierstein, Persoff and Wiktorowski joining the meeting by
conference call at 1:00 p.m.

1) Approval of President

Newman-Limata asked for a motion to approve the
Minutes minutes for the meeting held on July 14, 2002. Mr. Riley moved
and Jo Ann Golden seconded a motion to approve the minutes as
written. Ms. Wiktorowski asked that the minutes be corrected to
reflect that she serves on the executive board of the Buffalo
Chapter. Following discussion, the motion was unanimously
approved with correction noted.


2) POP Program for 2002-03

President Newman-Limata asked Alan Schmelkin to give a report
on the POP program. Mr. Schmelkin reported that 585 POP books were sold resulting in sales totaled $838,155 for fiscal year 2001/2002. He recommended the continuation of the POP program for 2002/2003 effective September 1, 2002 with a proposed reduced pricing as follows:
Type of POP Book
Proposed Pricing
  Early Bird Regular
Member Individual $ 995 $1,095
Non Member Individual 1,499 1,595
Firm Booklet 1,495 1,595

Mr. Schmelkin reported that the amount of $225, 297 of the
total POP sales was left available in POP deferred revenue at
August 31, 2002. Anticipating a similar usage pattern for next
year’s sales and the psychological benefit of ticket purchases of
under $1,000, he proposed that the Trustees consider the $100
reduction off last year’s pricing.

President Newman-Limata requested that a study be done to
analyze the overall cost of the POP program. She further
suggested that the POP program should be aggressively marketed
to firms. Following further discussion, Jo Ann Golden made a
motion to accept the proposed pricing for the POP program. The
motion was defeated with 5 opposing and 3 in favor of the proposed pricing. As a result of the vote, the current pricing of the POP program and all POP regulations will remain as follows effective September 1, 2002 through August 31, 2003, with an Early Bird cut off date of November 30, 2002:

Type of POP Book
Current Pricing
  Early Bird Regular
Member Individual $1,095 $1,195
Non Member Individual 1,599 1,695
Firm Booklet 1,595 1,695

3) FAE Technology Task Force Update

President Newman-Limata asked Mr. Schmelkin to give an update
on the Technology Task Force activity. Mr. Schmelkin reported
that the task force was asked to study alternative delivery methods
for CPE such as bulletin boards and Internet chat rooms. He stated
that at the most recent meeting only the two student task force members were present for a conference call. He shared their findings that two current providers of online CPE were eMind and Blackboard. A memorandum has been sent to the other task force requesting them to submit reports on their findings.

4) Policy for Complimentary Guests at FAE Conferences

The Trustees discussed the issue of developing a policy to allow
for complimentary guests at FAE conferences. It was noted that
since there was no uniform policy governing such practices, the
Trustees should establish one. Following discussion, a motion was
made by Jeffrey Hoops that only a member of a panel or speaker
at a FAE conference who is a government official may invite one guest. The motion was seconded by Mr. Riley and unanimously carried by all.


5) Pricing Policy for Chapter Originated CPE Courses

President Newman-Limata asked Mr. Schmelkin to give a
Chapter Originated background report on the pricing of chapter programs. He reported that the statewide pricing for chapter programs has been
$75 for a 4-hour program (1/2 day); $150 for an 8-hour program,
and chapter sets their own fees for programs 1-3 hours. Recently,
some chapters have identified outside sponsors to cover some expenses and venues at lower costs. Several chapters requested a price lower than the statewide pricing. It was reported that the Westchester Chapter requested a lower price; $125 as a regular price with an early bird discount price of $99, with the proviso that they seek program sponsors to cover $4,000 to supplement the standard full day price. Mr. Schmelkin explained that preliminary analysis resulted in average overhead of $168 per hour to administer chapter half and full-day programs.

President Newman-Limata then welcomed the chapter presidents on conference call to participate in the discussion on chapter program pricing. The following chapter presidents participated by conference call: Ann Cohen of Buffalo, Robert Ecker of Westchester, Steven Kaplan of Rockland, and Robert Sypolt of Queens. Each chapter representative voiced their concerns over the current pricing structure. Following discussion, the Trustees recommended that going forward a task force be established to study the overhead projection and allocation, thereby setting an overhead per participant charge for chapter four and eight-hour programs. It was suggested that the Vice President of Chapters, the FAE Trustees’ Secretary and Treasurer, and representatives from the chapters serve on the task force. It was concluded that, with the exception of the Westchester Chapter pre-approved reduced registration fee, all other chapters will continue to charge the current standard registration fee of $150 for full day chapter conferences until a new policy is established.

6) New Business --

a. FAE University

FAE Trustee Jeffrey Hoops proposed that the FAE considers the
creation of a “FAE University” that would be a 3-day long, 24-hour CPE program featuring a multi-curriculum of two half-day
sessions scheduled in 3 or 4 central locations across the state
during the summer months. Mr. Hoops added that the proposal is
similar to that of the AICPA Federal Tax 3-day program. Mr.
Hoops made the following suggestions: 1) the proposed program
could be scheduled in an academic setting or local hotels; 2) the
possibility of consolidating current FAE low-performing programs;
and 3) the program’s potential to attract sponsors thereby reducing
the cost to the FAE.

The Trustees discussed the merits of the proposal, which presents
the opportunity to build relationships with major universities
across the state. Following discussion, it was recommended that
the staff conduct a cost and benefit analysis of the proposal.

b. Value Pricing Seminar President Newman-Limata reported that Society member Mark
Koziel submitted a proposal for consideration on FAE partnering
with VeraSage Institute’s Value Pricing seminars. Mr. Schmelkin
gave a background report of a similar program called Boot Camp, begun years ago by the California CPE Foundation. Following discussion, the Trustees recommended that more study on the concept of FAE partnering with external seminar providers is needed.

7) Audit Committee Report President Newman-Limata asked Julie Floch, participating by
conference call, to give the Audit Committee Report on the FAE
consolidated financial statements for the year ended May 31, 2002
and management letter. Following review and discussion,
President Newman-Limata thanked Ms. Floch for her report. A
motion was made to accept the financial report as it related to the
FAE Operation. The motion was unanimously passed.
8) Policy on Conflict Interest President Newman-Limata suggested that in before action
by the Society’s Board of Directors’ , she is recommending that the consideration of adopting a conflict-of- interest policy be deferred until the FAE Trustees have had an opportunity to review and discuss the
proposal further. In addition, she suggested that a task force should study the policy to include the issue of committee members and other Society leaders being paid to teach for the FAE.
9) FAE Operations President Newman-Limata asked Alan Schmelkin to give a report
on FAE Operations. Mr. Schmelkin reported that, as a result of
previous FAE Trustees’ recommendations, several changes were made in the scheduling, programming and operations of seminar and conference offerings. Specifically, the core curriculum of seminar offerings were scheduled in all chapter locations or areas within close proximity to the chapters. Marginal courses were not rescheduled. The actual number of sessions ran between June 1, 2002 and August 31, 2002 were 320 out of 348 budgeted.

New registration policies regarding cancellations, walk-ins, and transfers were instituted, advertised and enforced. Seminars were ran with a minimum of 8 registrants and those offerings that did not meet the minimum registration were cancelled two weeks in advance of the presentation date after analyzing various cost factors. In addition, a system of notifying chapter officers of seminars in jeopardy of canceling due to low registration was implemented.

Mr. Schmelkin gave a prior two-year comparative analysis of statewide versus chapter provided CPE attendance. The Trustees review statistical data from CPE years at 5/31/2001 and 5/31/2002. The report showed that total registrations for those two years combined were 97.3% attendance at FAE full day events versus a 2.7% attendance at chapter full day events.

Executive Director Louis Grumet announced that FAE will be hiring a staff member to work on curriculum development and in-firm sales.

10) Future Meeting Dates President Newman-Limata announced the following future
meeting dates:

Monday, December 16, 2002 at 10:00am
Wednesday, January 15, 2003 at 10:00am

11) Adjournment President Newman-Limata asked if there was any further business
to be addressed at the meeting. There being none, the meeting
adjourned at 4:45pm.


Respectfully submitted,

Jeffrey R. Hoops, Secretary


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