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Governance

MINUTES OF: Foundation for Accounting Education, Inc. Board of Trustees
DATE OF MEETING: Friday, December 21, 2006
TIME MEETING CONVENED: 9:03 a.m.
TIME MEETING ADJOURNED: 12:03 p.m.
PRESIDING OFFICER: Nancy Newman-Limata, President
TRUSTEES PRESENT: Peter K. Maier, President-elect
Elliot L. Hendler, Secretary
Scott J. Jaffee, Treasurer
Arthur Bloom
Ann Burstein Cohen
Alan T. Frankel*
Louis Grumet, Executive Director
MEMBER ABSENT: Alan D. Kahn
D. Edward Martin
STAFF PRESENT: Joanne Barry
Adam Cheung
Annette Davis
Monte Kaplan
William Pape
Alan Schmelkin
Paul L. Sinegal
James A. Woehlke

*Participated by Conference Call

Minutes

0) Call to Order

President Kinsella called the meeting to order at 9:03 a.m.

1) Approval of Minutes from Meetings of the FAE Board of Trustees on July 9 and November 21, 2006

Ms. Kinsella asked if anyone had comments or correction to the minutes of the FAE meeting held on July 9, 2006. There being none, Mr. Maier moved to approve the minutes as presented and Mr. Jaffee seconded the motion. The motion passed unanimously.
Ms. Kinsella noted that the November 21, 2006, minutes should be amended to reflect the Board of Trustees’ approval by consensus of 46 Excellency in Accounting Program Scholarships of $2,500 each, for a total of $115,000. Mr. Maier moved to approve the November 21, 2006, minutes as amended, and Mr. Jaffee seconded the motion. The motion passed unanimously.


2) Financial Matters

a. Financial Statements
Mr. Cheung reported total unrestricted net income of $75,277 for the five months ended October 31, 2006, which was $160,514 under budget but $322,894 over the actual figure reported for the same period in the prior year. Mr. Cheung attributed this positive variance to higher FAE course attendance, noting that FAE attracted 881 more courses attendees despite running 18 fewer courses during the comparable period. He credited the Investment Partnership Conference as impacting FAE’s higher course attendance figure during the period. Mr. Schmelkin added that the increase in course registration fees which became effective on September 1, 2006, on top of the increase in attendance, also helped to boost revenue over the prior year; however, he noted that FAE course fees remained competitive with CPE fees charged in other states and far less that those of organizations such as the Practicing Law Institute and the Financial Executives Institute. Total FAE liabilities and net assets were $1,815,914 at October 31, 2006.
Mr. Cheung pointed out approximately $789,000 in overheads. Mr. Schmelkin noted that 50% of course attendees register for courses by credit card through the website, which resulted in increased credit card processing fees as compared to last year. He pointed out, however, that the fees increase was a fraction of what it would cost to hire a registration clerk to process registrations manually. He also added that he represents the Society on a national group that is directing the migrating to a new internet based AM4 system, which handles all membership data and billings, FAE registration, peer review financial matters and CPA Journal subscriptions, among other Society administrative and technical areas.
Mr. Cheung said that current projections indicated FAE would require an additional $97,000 over the originally budgeted contribution from the NYSSCPA of $491,579. He said that staff was anticipating that the success of several upcoming FAE conferences would help to lower the current projected deficit. He mentioned that FAE had already paid back approximately $322,000 in intercompany liability to the NYSSCPA as shown in the balance sheet as of October 31, 2006.

b. Budget Assumptions 2007-08
Mr. Schmelkin presented the FAE budget assumptions for the 2007-08, fiscal year, representing the financial results of an education events calendar which he prepared with others on the FAE staff. He stated that the budgeting process began with suggestions from the Curriculum Committee, supplemented by additions to the calendar for new programs created by vendors as well as repeat versions of popular FAE seminars and those from vendors. Once the calendar was near completion, he developed historical course attendance figures based on actual attendance during the 2006-07, fiscal year. Averages were then used as the basis for estimating registration for 2007-08. Mr. Schmelkin summarized the figures on a location-by-location basis as follows:

Albany
24
Buffalo
24
Mid Hudson
18
Nassau
27
Nassau-Suffolk
30
NYC
26
Rochester
20
Rockland
23
Suffolk
17
Westchester 18

Using current gross profit calculations (reflecting fall 2006 programs at current hotel prices and after registration fee increases which became effective September 1, 2006) and applying computed averages by statewide locations, a detailed budget by location was prepared for all seminars.

Conference registration for 2007-08 was estimated at current year’s attendance levels by program. The budget calculations reflect those attendee numbers multiplied by current gross profit figures by location. (FAE Conference Center, NYC hotels, or hotels in Rochester or Albany).

c. FAE Budget 2007-08

Mr. Cheung presented the FAE budget with supporting schedules for 2007-2008. He noted that the budget assumed FAE would earn a gross profit of $1.5 million from seminars, conferences, the trade show and exhibits, and in-firm study sales, but require a contribution from the NYSSCPA of approximately $649,000 in order to break even.

A discussion ensued regarding registration fee increases and the reasons behind a recent trend in which course attendees were selecting more AICPA-owned courses than they had in previous year. With respect to the trend, Mr. Schmelkin noted the market was not supportive of a number of FAE programs that had been successful in prior years. In response to a question about the risks that FAE might not meet budget, Mr. Schmelkin said that a survey was needed to identify what NYSSCPA members and the CPE market were thinking in terms of educational requirements. He suggested that a consultant with expertise in this area be engaged to evaluate the how, where and what of FAE, and to assess the marketplace for suggestions on how these factors could be improved. He suggested that the consultant be identified to start as of June 1, 2007 and anticipated a cost of at least $30,000. He said that staff would solicit bids for the consultant and come back to the FAE Board at a later time with recommendations.

Mr. Jaffee then moved to approve the budget as presented, including a net education expense for the NYSSCPA to support a break even position for FAE of $649,000. Ms. Cohen seconded the motion. The motion passed unanimously.

d. FAE Statistical Report
The following statistical report of FAE events was presented to the Trustees as part of the budget discussion:

  BUDGET Estimate From: 6/1/2005 From: 6/1/2004
  2007-08 2006-07 To: 5/31/2006 To: 5/31/2005
NUMBER OF EVENTS        
FAE Seminars 100 100 152 158
AICPA  Seminars 71 70 56 73
Other Vendor Seminars  227 201 196 228
Total Seminars 398 371 404 459
FAE Conferences  38 38 46 44
TOTAL EVENTS 436 409 450 503
         
NUMBER OF ATTENDEES        
FAE Seminars 2517 2540 4017 3980
AICPA  Seminars 1915 1400 994 1286
Other Vendor Seminars 2467 2713 3186 3319
Total Seminar Attendees 6899 6899 8197 8585
FAE Conference Attendees 5195 5100 5097 5365
TOTAL ATTENDEES 12094 11999 13294 13950

3) Scholarship Item-Ratification of Award Amounts for Action

The November 21, 2006 minutes were amended to reflect the Board of Trustees’ approval by consensus of 46 Excellency in Accounting Program Scholarships of $2,500 each, for a total of $115,000 (see item #1 above).

4) US Trust Contracts Approval

Mr. Woehlke presented for approval three contracts with U.S. Trust Catering for the following FAE events:

• 2006 Anti-Money Laundering and Counter-Terrorist Financing Conference, which attracted 82 paid registrants and was held on December 6, 2006

• Accounting and Auditing of Broker Dealers and Net Capital: Part 1, which attracted 107 paid registrants and was held on December 7, 2006

• Current Issues in the Audits of Broker Dealer Conference: Part II, which attracted 100 paid registrants and also was held on December 7, 2006

He noted that because registration for the three events was expected to be under 120, they were originally to be held in the FAE Conference Center on the 19th Floor; however, a key organizer of all the events (and chair of one of the committees), seeking a variance from the Trustees’ conference center policy, offered the location of his employer, U.S. Trust, as an alternative. Mr. Woehlke noted that it was disclosed the premises would be made available at no charge to FAE and so no contract was obtained with U.S. Trust. He said, however, that a contract should have been obtained, even though there was no charge, in order to address any liability or insurance issues that could have resulted from the free use of the premises. Mr. Schmelkin added that two corporate sponsors of the events had been presented as part of the off-site conference alternative, including a sponsorship of approximately $10,000.

Mr. Woehlke noted that just before the events, when it was too late to change venues, the conference coordinator presented the legal department with banquet event orders for food services relating to the events, at which point it was ascertained that the total food bill exceeded $10,000, thus requiring FAE officer approval. Because it was too late at that point to obtain the necessary approvals, staff seeks FAE Trustee authorization for payment of the U.S. Trust invoices relating to the food for these events.

Mr. Maier moved to (1) ratify the Executive Director’s decision to proceed with the events, (2) approve the U.S. Trust contracts relating to the events and (3) authorize payment of event expenditures of approximately $16,000. Mr. Jaffee seconded the motion. The motion passed unanimously.

In the ensuing discussion, President Kinsella asked staff to develop a checklist and protocols concerning NYSSCPA committees’ procurement of sponsors, including the timing thereof, and also committees’ use of outside space for FAE educational events. Mr. Schmelkin informed the FAE Board that a Society committee was currently planning a conference in May which envisioned the use of sponsors in order to hold the conference off-site.

In response to a question about the sponsorships for the events held at U.S. Trust, Ms. Davis stated that she would follow up regarding the status of the sponsorships and whether payment had been made.



5) New Jersey State Society 2nd Annual State Convention

Mr. Hendler announced that the New Jersey State CPA Society was holding its 2nd annual state convention on May 9 and 10, 2007, in Atlantic City, New Jersey. He briefly summarized the agenda for the meeting and noted several comparisons with the NYSSCPA’s old annual conference.

6) Scheduling Conference Dates

As a continuation of a subject discussed at the previous FAE Trustees meeting regarding the scheduling of conference dates, Mr. Schmelkin noted two events occurring on the same day which some members claimed would be perceived as conflicting: the Brooklyn Chapter’s one-day Annual IRS-Individual Practitioner Tax Conference, and the Society’s International Taxation Conference. Mr. Schmelkin summarized steps taken by staff to assess whether a real conflict existed. He said that ultimately, staff identified that only one person had ever previously attended both events in the last six years, thus indicating that there was no real conflict.

A Trustee suggested a web-based calendar be implemented to aid committees in selecting conference dates which did not potentially conflict with other courses. Mr. Schmelkin noted that there was already a calendar on the website of already-scheduled events. Mr. Pape also noted that chapter-originated events were also vetted through the same process used by FAE to identify potential course conflicts. President-elect Maier applauded the thoroughness of the vetting process, and expressed his satisfaction that potential conflicts were being handled appropriately.

A discussion ensued regarding venues for conferences and the FAE trade show. Mr. Schmelkin noted that the Marriott was back in the trade show business and that Lois Miller, FAE’s trade show manager for the 2006 and 2007 shows, had approached the facility about holding the FAE 2008 show at the Marriott. He noted that Marriott’s substantial requirement for a sleeping room block made it a prohibitively expensive option for the show.


7) Next Meeting Ms. Kinsella reminded the Trustees that the next regularly scheduled meeting is on April 26, 2007; however, she noted that a conference call was required before that date in order to address FAE’s conference policy document and any outstanding 2007-08 budget issues. The Board agreed by consensus to schedule the call for January 30, 2007, at 10:00 a.m.
8) Other Matters President Kinsella announced that she and Mr. Robert Colson were co-chairing a committee to solicit advertising for the NYSSCPA Annual Dinner Commemorative Journal, benefiting FAE’s COAP program.

Mr. Pape also summarized a suggestion by the NYSSCPA Technology Assurance Committee to sponsor through FAE a writing contest for college accounting majors. He said the idea envisioned that FAE would solicit the funding of prizes, and that winning papers would be published in The Trusted Professional. The sponsors of the prizes would also receive recognition for their contributions. The FAE Board briefly discussed this suggestion including concerns about plagiarism and instituting controls assuring prizes were used by winners for educational purposes. Mr. Pape agreed to bring these concerns back to the committee for further discussion.

The Trustees discussed FAE’s New York CPA Business and Technology Show & Conference, scheduled for May 16 and 17, 2007, at the New York Hilton. Ms. Barry reported that approximately $50,000 in revenues had been received thus far and that she anticipated an acceleration of revenue after the first of the year. She noted that a planning meeting was scheduled with the trade show manager Lois Miller and marketing firm Executive Communications on January 17, 2007. Ms. Barry stated that she would report on this meeting at the next meeting of the Trustees.

The Trustees discussed a number of suggestions for the FAE trade show relating to CPE pricing, different types of exhibitors and marketing to nearby state societies which do not have their own trade show (CT, MA and PA).

Mr. Grumet provided a brief update about the New York State Education Department rules regarding CPAs from other states who do business in New York. He also gave a brief summary regarding legislation.

Lastly, the Trustees requested that staff provide the meeting agenda and minutes sooner for future meetings, and staff agreed to do so.


9) Executive Session An executive session was held. No resolutions resulted.

10) Adjournment There being no further business, the Trustees adjourned the meeting at 12:10 p.m


Respectfully submitted,

Elliot L. Hendler
FAE Secretary


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