02
– L – 01
Approval
of Contract with Executive Communications d/b/a Executive
Publications |
Mr.
Hoops asked Mr. Grumet to explain the background for the
meeting. Mr. Grumet said that he and Ms. Barry had been
exploring alternatives to the current approach to attract
advertisers for the Society’s publications and web
site. He noted that the advertising representative recommended
by the staff had made a proposal which would entail expenditures
in excess of $100,000 over a twelve-month period, assuming
they meet the Society’s budget for advertising sales.
As a result, staff needed approval for the agreement from
the Board or Executive Committee, pursuant to the Contract
Approval Policy revised at the Executive Committee’s
August 21, 2002 meeting.
Mr.
Grumet asked Ms. Barry to explain the current approach to
selling advertising and the process she had used in identifying
Executive Publishing. She said that until recently, the
Society had relied on employees to sell advertising. However,
this approach was not meeting budget expectations and appeared
to be following an unfavorable trend.
In exploring
alternatives, she had contacted several agencies to represent
the Society and interviewed two. The best proposal had come
from Executive Communications, Inc. d/b/a/ Executive Publishing,
whose proposed contract had been emailed to the Executive
Committee.
The Executive Committee reviewed the proposed agreement
and asked numerous questions. Following this discussion,
Mr. Nelson moved and Mr. Aquilino seconded a resolution
to approve the proposed agreement with Executive Communications
d/b/a/ Executive Publishing. The motion passed unanimously.
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