| Expanding
Ethics Education: Professionals Can Participate
By
Ann L. Watkins and Venkat M. Iyer
FEBRUARY 2006 - Numerous
studies have assessed the degree to which business schools
have integrated ethics education into their business programs.
A survey of accounting educators sponsored by the American
Accounting Association (AAA) in conjunction with the National
Association of State Boards of Accountancy (NASBA) indicated
that less than half of business schools offered a separate
course in ethics (Mastracchio, The CPA Journal, January
2005). A similar study of department chairs of colleges in
New York found that only 66% of the respondents indicated
that ethics was discussed in introductory accounting courses
(Haas, The CPA Journal, June 2005). These results
are consistent with the findings of Educating for the
Public Trust (2003), commissioned by PricewaterhouseCoopers.
The
Association to Advance Collegiate Schools of Business (AACSB)
International is the leading accrediting organization, with
432 accredited institutions worldwide. Ethics education
has been a required component in AACSB International–accredited
school curricula for several years. The AACSB developed
a web-based ethics resource center for its members, and
in June 2004 published the guide Ethics Education in
Business Schools.
Study
The
following study focused on accounting programs awarded separate
accreditation by AACSB International. A thorough analysis
of websites of each program, as well as course descriptions,
was performed. Although results were not subsequently verified
by contacting department chairs or reviewing course syllabi,
they are robust enough to suggest that, even after extensive
calls for ethics education were made, the subject of ethics
has not been widely or extensively incorporated into the
AACSB–accredited accounting curricula. Of the 162
accredited accounting departments, less than 30% offered
a separate ethics course, which is considerably less than
the AAA’s survey of business schools in general. Individual
course descriptions for undergraduates were examined to
see if they included the word “ethics” (see
the Exhibit).
Universities
did not fare better at the graduate level. Less than 15%
of the accredited accounting departments provided a separate
graduate-level ethics course, and less than 25% offered
other graduate courses with the word “ethics”
in the course description.
This
should give the profession some cause for concern, as several
academic studies have indicated that ethics education can
be beneficial in a number of ways. Ethics education makes
accounting students aware that they will face choices that
may harm someone involved, and it enables them to identify
an ethical dilemma. Discussing potential ethical situations
that students may encounter gives them the opportunity to
identify ethical predicaments and how they should resolve
the situation. If properly administered, accounting ethics
education would allow students the opportunity to build
upon their own ideas. It also demonstrates that there may
be more than one correct way to react to a situation. In
other words, ethics education can provide students the opportunity
to see that there are uncertainties in the accounting profession,
and how to handle them.
Accounting
ethics education can encourage students to question their
behavior, consider the behavior of others, and understand
alternatives to ethical dilemmas. It also provides students
the chance to exchange ideas so they can discuss and hear
others’ beliefs in order to make informed decisions
when they reach the workplace and face real ethical decisions.
Ethics
education has the potential to develop a sense of moral
obligation and the skills necessary to deal with ethical
conflict. Enhancing moral development skills allows individuals
to more accurately realize an ethical dilemma, no matter
what the main influence over their decision is.
The
Role of Professionals
A student’s
ideas can be subjected to careful scrutiny in order to develop
objective ideas and understand morally appropriate behavior
(Buss and Patterson, Journal of Business Ethics,
March 1993).
The
professional ethics of accountants is an important issue
relating directly to the integrity of the profession and
its ability to secure the public trust. The visibility of
ethics education in accounting programs may also increase
public confidence in the profession. Professionals can also
play a valuable role by partnering with academics to develop
case materials that will provide students with valuable
exposure to and insights into ethical situations. The AICPA’s
Professor/Practitioner Case Development Program provides
one example of such efforts. This program currently has
a series devoted specifically to ethics and fraud in business.
Additionally, professionals should consider coauthoring
case studies with academics in academic journals, which
would also ensure wide distribution of ethics case materials.
Professionals
can also focus their efforts locally. Many university accounting
departments work closely with advisory boards composed of
various accounting professionals from the local community
in an effort to obtain feedback and suggestions with respect
to curriculum development. Through their positions on advisory
boards, professionals can encourage the inclusion of ethics
education in local universities. Funding for faculty to
attend conferences and workshops focused on ethics education
is also important.
Finally,
and perhaps most important, professionals can enter the
classroom. Practitioner participation in classroom ethics
discussions can provide valuable insights into ethical dilemmas
that students may face in the workplace. Discussing different
behaviors and viewpoints may enable students to better understand
the ethical implications of their actions.
Students’
Awareness
The
introduction of case materials, coupled with professional
participation in the classroom, can improve students’
decision-making processes and may better prepare them to
respond professionally to ethical situations. This could
make students aware of the different views and behaviors
of professionals and provide them with the opportunity to
recognize accounting issues and dilemmas that they may encounter
in practice.
Although
it is difficult to teach ethics in the classroom, making
students aware of the ethical implications of their actions
and providing them the skills to resolve ethical dilemmas
may enable future professionals to make more ethically informed
decisions.
Ann
L. Watkins, PhD, CPA, is an assistant professor and
Venkat M. Iyer, PhD, CPA, is the director
of the MSA program, both at the University of North Carolina
at Greensboro, Greensboro, N.C. |