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Society Member Talks Tax on 'The Daily Show'
By Christina Doka
For NYSSCPA member John Lieberman, appearing in media is a way to relay important information to the audience—even if it’s on a comedy show.
In a segment last night on The Daily Show with Jon Stewart, Lieberman spoke about tax strategies for high-net-worth individuals in the wake of Mitt Romney’s tax return release. He described it as “an interesting, difficult concept to communicate in a comedic way.”
“The questions are being asked of us as professionals, and that’s important for us to be able to communicate effectively, not only with our clients but our peers and the general public,” Lieberman said of his appearance on the show. “This is what makes us a trusted professional.”
The segment ran for just under three minutes, but Lieberman said that it took four and a half hours to complete filming in his firm’s New York City office, during which he answered a long list of questions, sometimes having to rephrase or shorten his answer as directed by the show’s producers.
“There was no scripting. You are actually answering their questions. There was no prep in any way, shape or form, except [knowing] that they were going to be discussing carried interest and we knew that Romney’s return was coming out,” he said.
Although it was interesting and fun to appear on the show, he lamented that “for every hour you’re out of the office, that’s three hours you have to make up.” Still, Lieberman encouraged other CPAs to “take some time out and contribute and give back,” and to let the Society know they’d be willing to appear in the media to help educate and communicate with the public.